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Awesome write up, Matt. Another related issue is the cost of returns both to the retailer and the climate. Consumers are now used to buying three of everything knowing they can easily return what they don’t need. Amazon is starting to charge for some returns but more can be done: https://www.businessinsider.com/amazon-charging-returns-fee-ups-store-report-2023-4

In the end, you are right - we need more mindful consumption and not treatments for the symptoms.

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Returns is for sure a big problem. A few years ago I thought about how the virtual fitting room could be one way to improve this issue

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This is such a great deep dive into fashion that included a wealth of new information. I appreciate the perspective of making sure every purchase of intentional and serves a need. I love seeing all the startups trying to tackle the related environmental challenges. I'm also inspired to keep mending good clothes that can still be fixed for longer life...a habit I try to model for my kids. Another great post Matt! Thank you 👍

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Thanks Heather, extending the lifetime of a product is an understated way to be more sustainable

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