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What a fantastic overview. Thank you for compiling this Matt! I've been reading a lot about regen practices and this really tied it all together neatly.

And for what it's worth, I agree with you on soil carbon being too difficult too measure to justify a market for ESG compliance at this point in time. I think we will have to get more creative with funding these transitions for farmers.

As for the potential of a "regen" label– I think that really should happen, if only to start acknowledging the good work of sustainable farms and start spreading awareness about regen farming practices.

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thanks Camille! I think the crux of all this ag stuff may be on measuring soil carbon and if we can get it to an accurate enough point, then that could unlock an entirely new market (as well as all the benefit for the environment). it's something I'll continue to pay attention to

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